When giving a Miami Beach Real Estate Agent the Marketing Exclusivity (Listing Agreement) to a particular property, what are some of the things that a seller should look for? Successfully selling Miami Beach waterfront homes or condominiums requires QUALIFYING potential buyers and other real estate agents.
Why qualify potential buyers, and agents representing buyers, before showing a property? Our #1 rule in real estate is to not waste time and to have a focused approach to marketing properties. There's nothing worse than having a seller clean, get ready for a showing, uprooting their family, and have a buyer (perhaps with a buyer's agent) show up to a house or condo that is listed for sale, and decide that "it's not what they are looking for". This leads to frustration, anger, and disappointment for all concerned, and demonstrates a lack of targeted marketing, as well as a breakdown in communication in the marketing and sales effort.
Therefore, one of the FIRST things we do is QUALIFY all buyers/real estate agents who inquire about a listing. We QUALIFY all potential parties by asking about the price range of the buyer, what kind of home or condo they may be looking for (contemporary, traditional, size of property, waterfront or non-waterfront, etc.), and we ask the agent working with them how long they have been working with this client, and whether they have seen other homes or condos on the market. For example, for a Miami Beach waterfront home on Palm Island, a listing agent should know if the buyer is interested in a guard-gated community, and if they are willing to pay a premium for this? Also, the buyer's agen needs to know the minimum price point of their client, and make sure that they are financially qualified to purchase in the price range of a Palm or Hibiscus Island waterfront home currently on the market.
We realize this process takes a little extra time, effort, and diplomatic tact (especially with the real estate agent representing the potential buyer). However, it is the feduciary duty of the listing agent to bring the seller QUALIFIED buyers, and to generate the best possible offer at the highest price. As always, the goal is to have a pending contract that has a high probability of closing - otherwise the seller will be forced to place their home or condo back on the market, having wasted time, energy, and financial resources with an unqualified buyer!
